Thursday, April 02, 2026
The Secret to Brand Storytelling
What Do Your Customers Say About You When You're Not in the Room?The brand lesson I learned in coal mining country — before I ever picked up a camera. What do your customers say about you when you’re not in the room? That question was the foundation of everything where I grew up — coal mining country in the Virginia mountains. Nobody there talked about their “brand.” They talked about their work. Show up. Do the work. Don’t make promises you can’t keep. There was no positioning statement.
