Start the New Year With a Revenue Readiness Check: Get the Hidden Revenue Scorecard As a Brookhaven Chamber of Commerce member, Your 2026 growth plan will mostly track the familiar metrics—new leads, ad spend, referrals, and close rate. But there’s one growth lever you maybe overlooking: Lead Reactivation. Lead reactivation is the ability to turn old leads, unbooked estimates, and past customers into new appointments and revenue. You already invested time and money to earn those opportunities. If your