Blog: Start the New Year With a Revenue Readiness Check: Get the Hidden Revenue Scorecard

Start the New Year With a Revenue Readiness Check: Get the Hidden Revenue Scorecard

As a Brookhaven Chamber of Commerce member, Your 2026 growth plan will mostly track the familiar metrics—new leads, ad spend, referrals, and close rate. But there’s one growth lever you maybe overlooking:

Lead Reactivation.

Lead reactivation is the ability to turn old leads, unbooked estimates, and past customers into new appointments and revenue. You already invested time and money to earn those opportunities. If your database is sitting quiet, you may be leaving significant revenue untouched.

Why Lead Reactivation Matters in 2026

With competition rising and customer attention harder to win, relying only on brand-new leads can be expensive. Reactivating warm contacts—people who already know your business—often produces faster results with less friction.

The challenge is consistency. During busy seasons, follow-up tends to slip. That’s why reactivation must become a repeatable process, not a “when we have time” activity.

What a Reliable Reactivation Process Includes

A strong reactivation system typically includes:

• Two lists: old leads/quotes that never booked, and past customers you haven’t contacted in 6–24 months

• A simple offer: seasonal service, priority scheduling, loyalty pricing, or a “we’re filling next week” message

• A follow-up rhythm: 1–2 friendly follow-ups after the initial outreach

• Tracking: responses, booked appointments, and which messages/offers perform best

How Technology Makes This Easier

Technology enables business owners to execute consistently. With an automated system like 97Leads,  outreach and follow-up can run in the background—sending messages, continuing the conversation, and routing replies—so opportunities don’t depend  on perfect manual  follow-through. The goal is simple: convert more of your existing database into booked appointments, without increasing ad spend.

Take Action Today: Download the Hidden Revenue Scorecard

To help you assess where you stand, download the Hidden Revenue Scorecard. It gives you a quick, practical way to:

• estimate revenue hiding in old leads and past customers

• audit whether your reactivation habits are consistent

• identify a clear next step to improve results immediately (without additional costs or technologies)
• Describes how you can easily systematize the lead reactivation process with automation

Download the  attached Hidden Revenue Scorecard and begin 2026 with a clear plan to turn your database into measurable growth. Here's the link:  https://drive.google.com/file/d/1wbjdYvdSM1FMuekuSOCuznECzHvQFrBZ/view?usp=sharing

Contact Alan May if you would like to have a brief chat about how 97Leads can help you uncovering hidden revenue.